Marketing Model

The Uroboros development team will employ a marketing model that relies on promotional tools that have proven to be effective in advancing the popularity of marketplace projects among active user audiences of centralized exchanges, decentralized exchanges, and DeFi market services.

The main instruments the project intends to utilize are direct collaborations to ensure maximum audience reach through cross-integration, thereby raising its ranking as a go-to solution connected to multiple services.

The main tools for promoting Uroboros on the market will be:

- Formation of a community of like-minded people and ambassadors using the product.

- Transmission of project values and user pain resolution.

- Implementation of the DAO model, which will allow decentralized decision-making and will grow with the community within the rapidly evolving DeFi space.

- Attraction of users to participate in the development of the product in exchange for rewards, leveraging the incentivization aspect as a bootstrapping instrument at early product stages.

- Conveyance of the practical usefulness of the product via word of mouth. The Uroboros team aims to create functionality that simplifies user interactions in DeFi and brings them profit.

- Partnerships with Web-3 teams, developers, and influencers who help develop DeFi. The Uroboros team is convinced that when market players are united by a common goal of transparency of financial instruments, decentralization, and equality in rights, the industry will be able to develop in favor of the users, not a select group of founders.

Among the most effective instruments to be employed for promoting the Uroboros platform’s social networks and online presence will be:

1. Ambassador Program

2. Keyword search optimization;

3. Advertising via bloggers on social networks YouTube and Instagram;

4. Targeted website banners;

5. Targeted email newsletters;

6. Outreach to DeFi services platforms, project teams, developers, and other market services;

7. Other marketing techniques – engagement marketing via smart use of content, participatory, hands-on events, and engrossing branding material used for generating project value perception among potential users.

In addition, the development team plans to engage in active participation in leading events, conferences, and exhibitions. Apart from constant displays of the Uroboros platform on influencer feeds and social media channels, the team will be launching promotions and bonuses for both average users and businesses to maintain their engagement.

The development team is also currently working on establishing working relations with numerous potential partners to ensure the availability of instant applications and use cases for the Uroboros platform upon launch, leveraging the partners’ user bases.